September 28, 2022


A Home Grown Success

Superior Firm: ZZ Driggs’ Modern day and Vintage Furniture

Although doing the job as a stockbroker in New York,
Whitney Frances Falk
analyzed household furniture shops and manufactures. She uncovered one thing that shocked her: Most furnishings generated nowadays is intentionally designed to previous, on average, just a several several years. 

This “planned obsolescence” was built “so that the respective corporation could estimate monetarily when the shopper would repeat these purchases, ultimately supporting the company’s equilibrium sheets and shareholder value,” she states. “This was all astounding to me. I remembered heirloom treasures—the coveted hand-me-downs of furnishings from relations and antiques that were being like silent associates of your loved ones, just as storied and just as beloved.” 

But points had adjusted.

“All in all,” adds Falk, “furniture from my memory was at its core a vastly sustainable practice of use and reuse, of care and investigated restoration, and what I was witnessing with some of these behemoth organizations was a wasteful—and ultimately desecrating—practice for both of those men and women and world.” 

At the similar time, Brooklyn-dependent Falk seen that her friends have been itching to graduate from mass-generated home furnishings, but couldn’t justify investing in daily life-prolonged pieces being aware of that they could have to move rental flats yr to year. 

ZZ Driggs founder Whitney Frances Falk.

ZZ Driggs

“Of class, no one would like to shell out up if they may possibly in actuality be rid of some thing in just a year’s time,” she says. “And nevertheless we have so lots of extraordinary furnishings designers in our cities’ backyards. This was eventually the lightbulb ‘genesis moment’ where it grew to become apparent to me that we required to build a system that bridged the gap among ethical, unbiased, emerging style, and the customer’s want for adaptability, inspiration, certainly sustainable furnishings, and benefit.”

In 2014, Falk set up her enterprise ZZ Driggs, which sought to solve these concerns by presenting the two present-day and historical items for private and commercial clientele to possibly rent or invest in. As she puts it: “One will get to ‘try out’ furnishings in a deeply particular space—one’s possess dwelling.” 

THE Things

“Sourcing our home furnishings is 1 of my finest joys,” Falk states. “We perform with some of the most acclaimed and revered antique suppliers in the U.S. who are, in our minds, true historians… I’m very pleased to say we function some furniture at ZZ that is almost 300 several years old for the reason that, when it comes to furniture, if we choose care of it, it will choose care of us.”

Merchandise in the Collectable section—meaning vintage, antique, and scarce furniture—include a forged iron adjustable artwork deco table lamp, an Indian marriage ceremony desk, and an authentic
Frank Sutoa
walnut shelf. 

Modern things consist of a blue milking stool, a inexperienced mushroom desk lamp, and the “Madda” chair, a present-day interpretation of the classic club chair intended by 3rd-era furnishings designer
Michael Felix,
which arrives in hues ranging from cornflower blue to coral reef pink. 

Falk is drawn to the refectory folding leg table, which dates back again to the early 1900s in Western Massachusetts. “These tables have their personal respective and fantastically singular background,” she states.  

A cane side table.

ZZ Driggs

THE Price

ZZ Driggs operates solely on the web. Shipping and delivery for all household furniture is free and consumers can put 100% of the funds they have used leasing an merchandise toward purchasing it at a afterwards day. 

The solid iron adjustable art deco desk lamp is obtainable to hire for US$20 a month and to purchase for US$425 the Indian wedding ceremony table is offered to lease for US$55 and to buy for US$2,100 the Frank Sutoa shelf is out there to hire for US$150 a thirty day period and to buy for US$5,975. The refectory folding leg desk is obtainable to lease for US$85 a thirty day period and to get for US$3,300.

The blue milking stool is readily available to lease for US$45 a thirty day period and to obtain for US$1,115 the inexperienced mushroom desk lamp is accessible to rent for US$30 a thirty day period and to acquire for US$650 and the Madda chair is available to lease for US$160 a month and to purchase for US$4,700. 

ZZ Driggs operates fully on the internet.

ZZ Driggs

What is THE Superior?

“ZZ Driggs partners specifically with some of the greatest independent and emerging furniture designers by licensing their do the job, fabricating their layouts in huge portions, growing their profits streams, marketing their personalized models, providing entry to a more substantial industry, and generating jobs in community communities,” Falk says. 

“Our company’s overall reason and mission is predicated on moral practices, circularity, and sustainability—as is exemplified in our do the job to obtain Licensed B Corporation status as a mission-driven firm,” she provides. 

The company has offset 100% of its carbon emissions, created from all corporation operations from transport to transportation. Each and every rental or acquire built on the website includes a US$1 donation to or 1% For the World, which is matched by ZZ Driggs. And they only showcase home furniture which is produced ethically: all of their designers shell out their staff a truthful living selection, 80% of their designers make goods with components which can be recycled and 60% use biodegradable elements. 

“We’ve saved hundreds of pieces of home furniture out of landfills, as we restore, warehouse, and element collectible is effective of household furniture for hire on ZZ Driggs,” states Falk. 

Allt ZZ pieces have a minimum feasible lifespan of 50 several years or extra, Falk provides.  “Furniture—when produced well—is the most sustainable solution on our world. It is the pretty reason why antiques exist in the initial location.” 

What is Future? 

Falk believes “that we will carry on to see a rise in the share economic climate,” with far more individuals renting the products they use. Further than that, her objective is for ZZ Driggs “to come to be the Patagonia of the household furniture industry—to be recognized across the United States as a reputable, honest, and beloved supply of home furnishings in which the product or service will last more time than you.”