December 2, 2023


A Home Grown Success

Property Renovation Desire Carries on with Bolder Colour Possibilities and Intense Weather conditions Fears, an Yearly Study of U.S. Householders Reveals

James Hardie’s year-end property owner study displays that property owners continue on to push house renovation need and direct the way with bolder colour decisions

From defense against serious climate to simply just needing a fresh look, James Hardie yearly property owner survey reveals crucial drivers of renovation alternatives

CHICAGO, Dec. 15, 2022 /PRNewswire/ — James Hardie Making Products and solutions Inc. (James Hardie), the North American leader in fiber cement household siding and exterior structure options, announces the success of its annual nationwide home owner study, revealing the year’s renovation demand from customers, exterior design and style traits, and the ongoing effects of significant weather functions.

Done by Wakefield Analysis, the study discovered crystal clear demographic craze traces amongst U.S. homeowners–with more youthful generations outspending their older counterparts and preferring bold shade selections. Nonetheless, across the board, owners say their home’s exterior truly requirements a facelift and that critical weather conditions fears are factoring into their investing.

Weathering the Storm: Householders are proactively prepping their home’s exterior for intense weather gatherings 

Most owners (58%) say they or an individual they know has experienced to mend or renovate a household since of an severe temperature event, up from 47% in 2021. Sensing the urgency of the predicament, 85% say it is improved to act quicker fairly than later to make improvements to their home’s exteriors. In simple fact, a lot more than 2 in 3 (68%) home owners will very likely choose motion to update their household and secure in opposition to weather activities in the following 12 months.

“When it will come to extreme temperature safety, fiber cement siding by James Hardie is the finest alternative for the reason that it is a resilient, lengthy-lasting and lower-upkeep content that allows secure towards hearth, moisture, pests and far more. No fiber cement is the same and James Hardie’s formulation features proprietary additives that boost the item general performance, supplying significant security.” claimed Jamal Saghir, Director of Products at James Hardie.

As was the case with household design preferences, there are regional nuances. Those in the South (39%) and West (37%) were more very likely to know a person who has experienced to repair or renovate a household due to the fact of an intense weather conditions event than these in the Midwest (24%) or Northeast (23%). That may possibly be a single of the explanations why 24% of people in the West are very possible to update their home to secure from a temperature celebration in the following year, in contrast to 13% in the Midwest.

Saghir extra, “The affect of local climate alter and extreme weather on dwelling style and design is some thing we have been carefully looking at for a number of years now. House owners are seeking to safeguard their properties and their households inside of those people houses. At James Hardie, our products and solutions are Engineered for Weather® to provide reliable defense. Fiber cement siding is noncombustible and helps shield houses from extreme climate, this sort of as flooding, wind, and fire. We have viewed a marked raise in our buyers choosing Hardie® siding with the purpose of assisting protect their houses from the factors.”

Exterior Style and Shade: When it comes to standing out on the block, property owners have the blues.

In accordance to this year’s survey benefits, the upcoming of U.S. neighborhoods seems fairly colorful. Dark blue (46%) is the most popular preference for home owners when it arrives to daring colours when buying their major 3, followed by grey (45%), dim eco-friendly (39%) and light blue (39%). It truly is a individual alternative, as extra than 4 in 5 (82%) home owners say the appear and style and design of their household is an possibility to express themselves.

“Colour is a single of the very first issues you observe about a home—and anyone desires small-routine maintenance colours that final. Which is why Hardie® siding with our proprietary, very long-long lasting ColorPlus® Technological innovation end, is the top option for siding and exterior design and style,” claimed Jamal Saghir, Director of Merchandise at James Hardie.

Hardie® products are designed with ColorPlus® Know-how finishes that come in more than 700 colors and are baked onto the board to build a vivid, reliable finish that is engineered to cut down fade or discoloration from UV rays, with a 15-year constrained warranty. 

“With the the latest launch of our Magnolia Property | James Hardie Collection, we have sought to make it a lot easier than ever for owners to transform and personalize their home’s exterior. Curated by Joanna Gaines, the Selection characteristics a palette of gorgeous, earthy colors and a wide range of siding merchandise, which includes common plank, shingle, and board-and-batten styles,” said Saghir.

To master much more about the dependable safety and endless style opportunities of Hardie® siding stop by

Resource: The James Hardie Study was performed by Wakefield Analysis amid 1,000 nationally consultant U.S. house owners of solitary relatives or multi-spouse and children residences in between October 13 and Oct 18, 2022.

James Hardie Setting up Products and solutions Inc.

James Hardie is the North American leader in fiber cement property siding and exterior style alternatives. Hardie® goods present extensive long lasting beauty and unlimited design alternatives with reliable defense and minimal servicing. As the #1 producer and marketer of substantial-overall performance fiber cement making options, James Hardie delivers siding and equipment for each individual design and style. Hardie® merchandise are non-combustible and stand up to weather and time while empowering owners and setting up specialists to accomplish the house of their dreams. James Hardie operates with an inclusive firm society, and an unwavering commitment to Zero Hurt. The organization proudly employs a numerous workforce of above 3,000 workforce throughout functions in North The united states.

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