September 27, 2023


A Home Grown Success

Febreze Elevates Dwelling Structure with Scent Styling

Febreze associates with actress and household décor professional Garcelle Beauvais to share how to abide by your nose to the completely curated household

From the ideal pillow placement to arranging home furniture for good power movement, interior structure is paramount to making your desire property. We instinctually concentrate on the colors, components, and textures that search and come to feel superior, but normally ignore 1 vital element: odor. Enter “Scent Styling,” the freshest new design and style strategy from the fragrance gurus at Febreze that marries the sense of odor with the visible artwork of inside layout to elevate your dwelling room. Experiments have proven that smell – both very good and terrible – can have a profound impact on your mental and physical wellbeing. By thoughtfully incorporating scents in the course of your home, you can curate an atmosphere for each and every home.

Febreze associates with actress, Tv set identity, and dwelling decor designer Garcelle Beauvais to enable introduce its new fresh new style thought “Scent Styling.” (Picture: Enterprise Wire)

Febreze partnered with actress, creator, and property décor designer Garcelle Beauvais to share how you can Scent Type your property with Febreze AIR. With Garcelle’s expertise and over 30 Febreze AIR fragrance possibilities, it’s effortless to find the great scents to elevate any place in your household and improve your each day working experience.

“When styling a area, we aim largely on visible aesthetics, even though odor is often forgotten. But interior designers know the electrical power that scent can have in a dwelling – there’s a purpose realtors use smells as a ending contact!” suggests Beauvais. “To aid create the ambiance I’m hunting for, Febreze AIR is a will have to-have. Just a number of sprays combat those people lousy odors and leave the magnificent, clean scents I want powering. Bear in mind property cohesion does not end with the eyes – with Scent Styling, you’ll enjoy what you see and smell throughout your property.”

Certainly, while underutilized, scent is a impressive resource in inside design. A new scent-targeted research1 from the Fragrance Creators Affiliation revealed in Cognitive Research: Rules and Implications demonstrates that smell basically underpins most activities of daily existence these as memory, wellbeing, determined actions, social habits, and feelings. Pleasurable scents can greatly enhance a place by enhancing temper, relieving nervousness, growing alertness, or even furnishing a comforting perception of nostalgia. 1 of the authors, Morgan Eberhard (previously Morgan Brashear), Senior Scientist at Febreze, adds, “The exploration reveals how terrible smells can equally affect a house in a unfavorable way. So, no matter how wonderfully decorated or satisfyingly organized a place may well be, the style isn’t total till the sense of odor is addressed.”

So how does Scent Styling function? In this article are a few critical issues to look at when selecting how to elevate each place in your household:

Phase 1

Believe about the room and how it is made use of.

Which area in your house desires a decide on-me-up? What do you most generally do in that home, or what do you want to be performing in that room? Does this activity build odors? You are going to want a unique vibe in a space in which you are going to zen out and meditate than a space where you will view football with company.

Phase 2

Contemplate the visual aesthetic and the total temper.

All the things of your home need to experience cohesive – and that involves the way it smells, way too. Do you go for the thoroughly clean, nominal lines of contemporary style? Or do you want the carefree, multi-textured style of Bohemian? Believe about how unique scents will really feel with diverse seems. Farmhouse, for example, works effectively with fragrances with all-natural notes, though industrial is far better-suited with cleaner, masculine aromas.

Move 3

Abide by your nose to your most loved fragrances.

Think about your scent aesthetic. Do you gravitate towards clean, refreshing scents? Floral or fruity? And which of these fragrances will supply on the ambiance you want to develop?

This easy solution will assistance you determine the greatest Scent Fashion for that house and build out the fragrance blueprint for your full household place by space. To discover more about Scent Styling and discover qualified-curated scent profiles to support you Scent Fashion just about every home in your household, check out:


In 1998, Procter & Gamble (P&G) gave households a breath of contemporary air with the start of Febreze®, regarded today as the preeminent brand for delivering a new, clear scent and fighting odors from materials and the air. Febreze® options a line of solutions with freshness abilities that selection from ridding of pet odors and tackling sweat stink to decorating the property with scent and freshening on the go. Febreze® continues to be one of the fastest increasing brands in P&G’s portfolio of house brand names and carry impressive solutions to market.


P&G serves buyers all around the planet with 1 of the strongest portfolios of dependable, excellent, management models, such as Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G neighborhood involves functions in close to 70 international locations globally. Please go to for the most recent news and facts about P&G and its brands. For other P&G news, go to us at

Herz, R.S., Larsson, M., Trujillo, R. et al. A 3-aspect benefits framework for comprehension client desire for scented household items: psychological interactions and implications for foreseeable future advancement. Cogn. Investigation 7, 28 (2022).

Supply: Procter & Gamble