Anywhere Rings In Rebrand At NYSE Opening Bell With New Inventory Ticker

The enterprise formerly acknowledged as Realogy introduced on Thursday the completion of its corporate rebrand to Anywhere Authentic Estate, as the organization formally started investing on the New York Inventory Exchange beneath the ticker “HOUS.”

Company leadership celebrated the rebrand on Thursday by ringing the opening bell on the floor of the New York Inventory Exchange, the initially day the new banner would be on the exchange’s ticker.

CEO Ryan Schneider mentioned the rebranded organization — whose holdings consist of Improved Properties and Gardens Actual Estate, Coldwell Banker, Corcoran, Period, and Sotheby’s Intercontinental Realty — will focus on reworking the residence acquiring process for equally brokers and homebuyers.

“At Anyplace, we intend to even further leverage our distinctive benefits – powerful agent network, main brand names, scaled core solutions, deep technological know-how and data, and robust economical flexibility – to meaningfully renovate 1 of life’s most essential and complicated transactions,” Schneider reported in a assertion.  “The new Anyplace manufacturer much more boldly demonstrates our core goal and  corporation society, and together with our trustworthy agents and franchise homeowners, we appear to execute an agent-centric strategy that rewards all people, no matter in which they may be in their dwelling obtaining or selling  journey.” 

Through his very first five decades as CEO, Schneider targeted on righting the ship, returning the organization to financially rewarding development, and balancing the textbooks. The up coming chapter seems to be to be centered on reinvention as the renamed model seeks to develop a new shopper expertise and keep on boosting the profiles of its a lot more acknowledged brokerages.

The rebrand is the second time the company has modified names, with the 2nd try considerably considerably less scandalous than the first. In 2006, the enterprise transformed its title from Cendant to Realogy soon after previous Cendant vice chairman Kirk Shelton was convicted of conspiracy and securities fraud.

The new identify will come with a new symbol — intended by the San Francisco structure studio Hybrid Style — an eight-stroke asterisk used to signify a solar soaring above the roofline of a house that the enterprise claims is meant to symbolize the opportunity that comes with a new day. The dark blue and dazzling orange colorway is meant to counsel opportunity, hope, and illumination, the firm mentioned in a information launch.

E mail Ben Verde